The Shelly Bay Baker team organising the days bread

Real. Good. Bread.

Sam Forbes is a bread head and he’s on a quest to produce the tastiest, healthiest bread on the planet…..and he seems to be winning!

A chef from the age of 15, he established Shelly Bay Baker in 2017.  He outgrew the small bakery in Shelly Bay and is now baking at 133A Park Road in Miramar.  Sam designed and built this new facility which includes a bakery, a flour mill and a small retail shop – Shelly Bay Baker on Park Road.

Shelly Bay Baker on Leeds Street was opened in 2023 in the old Leeds Street Bakery, where the full range of baked goods is available plus food to go and amazing coffee.

Sam believes in the power of real bread and acknowledges his role in helping people eat real foods. He uses natural ingredients in all of the bread and natural levains (ferments) to bake unique and tasty sourdough breads, bagels, baguettes and more.

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For the latest news about markets, sourdough recipes, storage tips, farmer updates and nutritional information, we’ve got you covered.

Fresh Organic Stone Ground Flour

At the heart of Shelly Bay Baker is fresh stoneground flour provided by Capital Millers.

We source organic NZ whole grains and use our in-house mill to produce fresh stoneground flour, which then goes directly into our bread and gives them a terrific flavour and aroma. This process adds some time and effort, but the results are well worth it.  We also make this flour available in our bakery shop and throughout NZ at Capital Millers.

Eat Real Bread

Shelly Bay Baker bakes a range of sourdough breads, bagels and loaves every day. If you haven’t had a proper sourdough before, it’s something you have got to taste to believe.

We’re constantly experimenting, learning and testing out new ideas for bread – so if you’re looking for something interesting or just want to get some real, good bread please come and visit our bakery shop.

Shelly Bay Baker on Park  Road
Monday 07:00–16:00
Tuesday 07:00–16:00
Wednesday 07:00–16:00
Thursday 07:00–16:00
Friday 07:00–16:00
Saturday 07:00–16:00
Sunday 08:00–14:00

Shelly Bay Baker on Leeds Street
Monday 07:15 – 14:30
Tuesday 07:15 – 14:30
Wednesday 07:15 – 14:30
Thursday 07:15 – 14:30
Friday 07:15 – 14:30
Saturday 07:30–14:30
Sunday 08:00–14:30

Here’s our sourdough starter guide if you are having a go at home.

Call us on 0800 4 bread or email