The Shelly Bay Baker team organising the days bread

Shelly Bay Baker

Sam Forbes is a bread head – he’s on a quest to produce the tastiest, healthiest bread on the planet…..and he seems to be winning!

A chef from the age of 15, he established Shelly Bay Baker in 2018.  Located in Shelly Bay, Wellington, New Zealand.

Sam believes in the power of real bread and aknowledges his role in helping people eat real foods. He uses natural ingredients in all of the breads and natural levains (ferments) to bake unique and flavourful sourdough breads, bagels, baguettes and more.

Fresh Organic Stone Ground Flour

We source organic NZ whole grains where possible and use our in-house mill to produce fresh stone-ground flour, which then goes directly into our breads and gives them a terrific flavour and aroma. This process adds some time and effort, but the results are well worth it.

Eat Real Bread

Shelly Bay Baker bakes a range of sourdough breads, bagels and loaves every day. If you haven’t had a proper sourdough before, it’s something you have got to taste to believe. And once you have, you may find it hard to go back to plastic bag sliced white bread.

We are constantly experimenting, learning and testing out new ideas for bread – so if you’re looking for something interesting or just want to get some real, good bread, come Find Us at your local market for the latest creations.

Here’s our sourdough starter guide if you are having a go at home.